Healthcare providers know they must close the gap between the quality of care people receive today and the even better care they know is possible. Practices that voluntarily provide data on their own patient outcomes are leaders who are helping to design a measurement and reporting system that is fair and inclusive. They study the results, analyze their own practice, and benchmark what others are doing to achieve better results. When providers embrace the opportunity to compete in a patient-centric, data-driven environment and work together to improve care, everyone wins.